Nudge: Improving Decisions About Health, Wealth, and Happiness

304 pages

English language

Published March 25, 2008

ISBN:
978-0-300-12223-7
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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

9 editions